The U.S. hotel industry in 2025 is experiencing a period of stabilization. After a strong post-pandemic rebound, occupancy rates have plateaued, with projections for the year averaging 63.38%—just shy of pre-pandemic levels in 2019 but a notable recovery from the lows of 2020. Major cities like New York continue to lead, with occupancy rates exceeding 80%, while other markets show more modest figures.

 

Key statistics for 2025:

 

National average occupancy: 63.38%

 

Average daily rate (ADR): $162.16

 

Revenue per available room (RevPAR): $102.78

 

Guest spending: Projected to reach $777.25 billion

 

The American restaurant scene is evolving rapidly:

 

Healthier menus and mocktails are in high demand, with nearly half of Americans prioritizing healthier dining.

 

Experiential dining is booming, with a 27% increase in guests seeking unique experiences such as tasting menus, dinner-and-show events, and chef’s table nights.

 

Group dining is making a comeback, reflecting a renewed appetite for social connection.

 

Off-premises dining (takeout, delivery, drive-thru) now accounts for 75% of restaurant traffic, especially among Millennials and Gen Z.

 

Despite inflation, restaurant spending remains steady, with consumers opting for fewer but more intentional dining experiences.

 

The Relationship Between Hotel Occupancy and Restaurant Dining

The link between hotel occupancy and restaurant dining is both direct and multifaceted:

 

1. Hotels as Dining Destinations

On-site restaurants benefit directly from high hotel occupancy, as guests often seek convenient dining options. Hotels with unique or locally inspired restaurants attract both travelers and locals, enhancing the appeal of the property.

 

Local flavor matters: 75% of travelers want hotel restaurants to serve dishes unique to the area, and 77% prefer local restaurants inside hotels.

 

2. Guest Spending Patterns

As occupancy rises, so does the volume of potential diners for hotel restaurants, bars, and cafes. In 2025, guest spending is expected to reach record highs, with food and beverage outlets playing a crucial role in overall hotel revenue.

 

Hotels are increasingly investing in innovative dining experiences to capture a larger share of guest spending and differentiate themselves from competitors.

 

3. Impact of Travel Trends

Business and group travel are on the rise, leading to increased demand for group dining and event catering within hotels.

 

International tourism and major city events can cause spikes in both occupancy and restaurant patronage, particularly in urban markets.

 

4. Adaptation and Innovation

Hotels are responding to shifting consumer preferences by updating menus, offering healthier and more diverse options, and integrating technology for personalized service.

 

The rise of off-premises dining is prompting some hotel restaurants to offer takeout and delivery, reaching guests who prefer in-room dining or local residents.

 

Table: Hotel Occupancy and Restaurant Dining Interactions

Hotel Trend (2025) Restaurant Impact

High occupancy in cities Increased on-site restaurant traffic

Experiential travel Demand for unique dining experiences

Health-conscious guests Menus with healthier, local options

Group/business travel Growth in group dining, event catering

Off-premises dining growth Hotels offering takeout/delivery options

Conclusion

Hotel occupancy rates and restaurant dining are tightly intertwined in the U.S. hospitality landscape. As hotels strive to maintain and grow occupancy, their food and beverage offerings become a critical differentiator and revenue driver. In 2025, success depends on delivering memorable, health-conscious, and locally inspired dining experiences that resonate with both travelers and locals. The most successful hotels are those that recognize and adapt to these evolving guest expectations, ensuring that every occupied room is also a potential seat at the table.

At One Haus, we understand the unique challenges and opportunities within the hospitality industry. Our team of experienced recruiters specializes in connecting restaurants and hotels with top-tier talent tailored to your specific needs. Whether you’re looking to fill high-demand roles, overcome seasonal hiring challenges, or find professionals with specialized skills, we’re here to help.

As you navigate your path in this competitive industry, consider partnering with One Haus, a leader in hospitality recruitment. Contact us today to find out how we can connect you with opportunities in these top cities and beyond.

For hospitality businesses partnering with One Haus, you gain access to an extensive network of hospitality professionals, industry expertise, and a personalized approach to recruitment. Let us handle the complexities of hiring so you can focus on delivering exceptional experiences to your guests. Contact One Haus today to discover how we can elevate your team and support your business goals.